Hi, I'm Krista!

One account I worked on was posting regularly and still losing reach, until we changed the structure behind it.

Three months later, it had grown from 500K to 7M monthly views. Not from posting more. From posting with a plan

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Selected Work

Brands I'vehelped grow

Every brand builds differently. Here's how strategy, design, and structure came together on a few of mine.

The Ultimate Human

The Ask: The podcast's Instagram presence leaned heavily on Gary's personal account. When their collaborations paused, reach and engagement dropped along with it.

What I Did: I mapped what was already working, built a new short recap format designed for retention and rhythm, and moved the account onto a consistent Tuesday, Wednesday, Thursday posting schedule. I edited the short-form recaps myself, start to finish.

The Result: Within three months, the account grew from 500K to 7M monthly views. Audience retention improved, and the new structure held up on its own, without leaning on Gary's personal reach.

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WOCRA's B.I.G. Event

The Ask: WOCRA needed to reach women of color across the country ahead of their biggest event yet, and they'd chosen not to run any paid ads. Every post had to work double: tell the story and drive discovery.

What I Did: I built a three month organic social strategy across 3 platforms. I utilized event speakers for content so we could tap into their existing audiences, and designed the full visual system, from speaker highlights to countdown graphics.

The Result: Three months of consistent, story-led content that introduced WOCRA to new audiences across the US and got the event in front of the people who needed to see it, entirely without paid support.

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Tink Tank Studio's Social Revamp

The Ask: Tink Tank Studio had gone quiet on social for years, and new clients were checking their Instagram before booking instead of digging through the website. Growing followers wasn't the goal, looking credible at a glance was.

What I Did: I built on-brand templates and a full feed calendar that turned the account into a scannable portfolio, held to the same design standard as their actual client work.

The Result: A feed that now does the trust-building work before a client ever reaches the website, matching exactly how people check out a design studio today: Instagram first, full site second.

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Forth Worth ERC's Social Media

The Ask: ERC Fort Worth had signed on for ads and social, but the team was stretched thin, and social had been running almost entirely on clinical trial promotion. The account read like one long pitch instead of something patients trusted.

What I Did: Social fell to me while the rest of the team stayed focused on ads. I shifted the mix toward patient education and human-centered, team-led content, so the feed built trust before it asked for anything.

The Result: A more approachable, structured presence that's grown more trusted, without losing what the ad side needed from it.

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