WOCRA’s B.I.G. Event
A national event, grown organically.
A three-platform campaign turned speakers, stories, and countdowns into discovery without paid support.
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Social strategist for ambitious brands
Content strategypeople remember.
I turn scattered ideas into social content with structure, momentum, and a reason to come back.
500K → 7Mmonthly views in three months
Better structure, not more noise.
Selected work
Brands I've helped grow.
Strategy, design, and structure working together to make a brand easier to find, trust, and remember.
Tink Tank Studio
A feed that earns trust at a glance.
Templates and a full feed calendar made the studio’s Instagram feel as considered as its client work.
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Fort Worth ERC
Patient education before the pitch.
A human, education-led content mix helped the clinical research account build trust before asking for action.
View case studyThe proof, by skill
What the work actually looks like.
A look at the thinking, making, and keeping-things-moving behind a strong social presence.
Strategy
A clear set of content pillars, formats, and rhythms that gives every post a job to do.
500K → 7Mmonthly views after a structure reset
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Social Media Management
Thoughtful calendars, captions, publishing, and community care that keep a brand consistent in public.
3platforms coordinated for one event campaign
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Graphic Design
Visual systems that make the message easier to scan and the brand easier to recognize.
1 systembuilt to carry a full feed
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Reel Editing
A sharper cut from the footage you already have, with pacing and captions that respect the viewer’s time.
Raw → finaledited for retention and rhythm
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Project Management
The calendars, handoffs, and moving parts behind a content system that actually ships on time.
1 sourceof truth for the whole team
View related workWorking together
How we'd work together.
A simple path from the first conversation to content that is ready to meet the world.
- STEP 1
Discovery Call
A 15 to 20 minute chat to align on goals, audience, and scope.
- STEP 2
Proposal
Clear deliverables, timeline, and price. No surprises.
- STEP 3
Contract
Simple terms. Start date, payment schedule.
For retainers, it's the same rhythm, just on repeat, week after week.
Start a conversation
Let's talk.
Tell me what is feeling stuck, what you want to make clearer, or what you want your content to do next.
A thoughtful note is plenty. Krista will reply to the email you share.