A feed that earns trust at a glance.
Templates and a full feed calendar made the studio’s Instagram feel as considered as its client work.
The proof, in context.
- visual system
- 1
- built to carry a full feed
- feed calendar
- Full
- planned for a consistent presence
- impression
- First
- Instagram became part of the pitch
- brand signal
- Clear
- before a prospect reached the website
In this case study
The work was strong. The feed was quiet.
Tink Tank Studio had gone quiet on social for years. New clients were checking Instagram before booking, instead of digging through the website, so the feed had become part of the studio’s credibility.
Growing followers was not the goal. Looking considered at a glance was.
Turn the feed into a scannable portfolio.
I built on-brand templates and a full feed calendar that gave the account a visual rhythm. The templates made the message easier to scan while keeping the studio’s point of view present from post to post.
The system was held to the same design standard as the studio’s actual client work, so the social presence could do useful trust-building before a conversation began.
A strong feed does not need to show everything. It needs to make the right things easy to understand.
The first impression started doing its job.
The feed became a portfolio people could scan before visiting the full site. It showed the studio’s standard of thinking and making in the place prospects were already looking.
Instagram first, full site second, now felt like a connected experience rather than two separate brand moments.
The system made the standard visible.
A clear template family and a planned feed gave the studio more than consistency. They made the quality of the work legible before a potential client had to ask for it.
A quiet Instagram account that asked prospects to do the trust-building themselves.
A scannable, on-brand portfolio that made the studio’s standard visible sooner.
“The best social presence can make the work easier to believe before the sales conversation starts.”
Patient education before the pitch.
Fort Worth ERC. A more approachable, structured presence.